Launch of Giacomo Bombay Lassi in South Africa

Giacomo (Pty) Ltd launched its Giacomo Bombay Lassi range in South Africa in November 2006.

Press launches took place in Johannesburg and Cape Town. Three flavours – Mango, Pina Colada and Green Tea and Lime shall be available at select superstores (Pick n’ Pay, Spar, and Checkers) from the month of December 2006.

In 2007, Giacomo Lassi will be available in Gauteng and Western Cape provinces.

Giacomo intends to expand regionally both within South Africa and also to other countries in Africa in 2007.